![]() ![]() Many of us have used Netflix or Hulu and become accustomed to the idea of paying our monthly subscription fee and getting to watch as much as we want. ![]() In fact, this approach could be exactly what the music labels are relying on.Īt first blush, paying a monthly amount to “borrow” content like this over the net seems like a pretty good idea. It’s prime territory for a bait-and-switch strategy. But there’s something pretty insidious buried inside music rental models like this. The initial reviews have been pretty positive, and it has generated a lot of buzz, although it’s quite similar to some services that have been available here for some time (Rhapsody comes to mind). Unless you’ve been living somewhere without net access for the past week or so, you have heard about Spotify, an online music service that just launched in the U.S. For another look at the Spotify launch, see “ Why Spotify Will Kill iTunes.” ![]()
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